"Cancel your subscription to cable, and throw out your TV set!"

 

SHE WHO REMEMBERS
presents

 

SWR-TV


SWR-TV

SheRemembers.Org

 

Waste = Food
An inspiring documentary on the Cradle to Cradle design concept.

If it's worth watching, share it!

visit yogaclass.com

Waste = Food
An inspiring documentary
on the Cradle to Cradle
design concept.

An inspiring documentary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough. Winner of the Silver Dragon at the Beijing International Science Film Festival 2006.

OUTLINE: Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in na­tions like China and India. The waste production world wide is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill. But there is hope.

The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build. If waste would become food for the biosphere or the technosphere (all the technical products we make), produc­tion and consumption could become beneficial for the planet. A design and production concept that they call Cradle to Cradle. A concept that is seen as the next industrial revolution.

Design every product in such a way that at the end of its lifecycle the component materials become a new resource.

Design buildings in such a way that they produce energy and become a friend to the environment. Large companies like Ford and Nike are working with McDonough and Braun­gart to change their production facilities and their products. They realize that economically seen waste is destruction of capital. You make something with no value. Based on their ideas the Chinese government is working towards a circular economy where Waste = Food. An amazing story that will definitely change your way of thinking about production and consumption.

Director Rob van Hattum Research Gijs Meijer Swantee Production Karin Spiegel en Madeleine Somer Editors in Chief Doke Romeijn en Frank Wiering © VPRO 2006 http://www.vpro.nl/programma/tegenlicht/afleveringen/36632706

 

 

Join list to get latest news and new video posts,
delivered directly to your email!

Subscribe to
she-who-remembers email list.

"Low on Bandwidth;
High on Substance."
Enter your e-mail address:

SWR List Archive
Free list hosting by YahooGroups
RSS FEED: http://rss.groups.yahoo.com/group/she-who-remembers/rss

 

ARCHIVE OF PAST SHOWS!

 
CONTACT



Highly recommended by SWR-TV !!!

 
Notice:
The opinions in videos we feature do not necessarily reflect those of SWR-TV, or its sponsors. These videos are meant as food for thought to inspire your own research and evaluation, not as an endorsement. If you agree with the ideas and opinions expressed, we urge you to support the video's producers by purchasing a hard copy, or making some donation to their cause. SWR-TV is not in the business of persuading you or anyone else to believe anything that that is linked to from this site, but it does encourage you to use all available resources to form your own judgement about important things that effect your life.

If you like what you see here, please join our mail list, and TELL YOUR FRIENDS AND FAMILY!

 
PRIVACY STATEMENT!: Assume you have none.

Custom Search
See us grow at:

©2009 She Who Remembers